Lou Bank has sold more copies of a single comic book than anyone else in America. He helped bring Pokemon to the masses, Star Wars to the cereal aisle, and Morimoto to the beer geeks. But if you’re here, you’re probably more interested in the fact that he founded SACRED, a 501c3 not-for-profit that helps improve quality of life in the rural Mexican communities where heritage agave spirits are made.

Chava Peribán develops strategies and processes to achieve sustainable, fair, and beautiful products, including agave spirits, tumblers, and adobe bricks. He has worked as director of R&D at Xaquixe, a Oaxaca-based glass-blowing studio, and as head distiller at Sombra, where he also helped reduce the distillery’s ecological footprint. He stepped down from cohosting this podcast after the third season, but his fingerprints will forever be all over it!